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Sends And Suffers

83 EpisodesProduced by Mario Stanley | Plug Tone AudioWebsite

Join Mario Stanley as he interviews the adventurous people that live in our adventure community. Explore the stories of their sending and suffering that has brought them to where they are today.


EP–75 Building a Narrative and Shifting the Climbing Industry with Paula Horwitz

In this episode, host and guest Paula Horwitz discuss her role as the executive director of the Climbing Wall Association. Paula shares her background in business management and how she became involved with the organization. They also touch on the challenges and opportunities that the climbing industry faces, particularly in attracting and retaining talent in a post-pandemic world. Tune in to learn more about the behind-the-scenes of the climbing industry and the work being done by the Climbing Wall Association.


CWA Website:

CWA Summit:

CWA Instagram:


[00:02:00] Climbing industry and passion.

[00:04:19] Climbing in Pennsylvania

[00:08:27] Supporting regulatory issues in the States.

[00:12:41] Community Hub Launch

[00:17:43] There's nothing amusing about that.

[00:19:57] Rapid growth and risk management.

[00:24:55] Gym participation at the event.

[00:29:29] Route setting and coaching.

[00:31:10] Lack of career coaches.

[00:36:09] Coaching career paths.

[00:39:03] Don't start a comp team.

[00:43:17] Opportunity for growth in gyms.

[00:46:08] The secret to making the mole good.

[00:49:06] CWA supporting industry growth.

[00:53:10] Motorcycles and family support.

[00:57:32] Collecting motorcycles and cutlery.

[01:00:27] Passionate CWA team and Portland.

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