Self-Pay Stream was developed to address the state of transformation that healthcare is experiencing in terms of financial responsibility. The increase in patient financial responsibility is turning patients into healthcare consumers and changing the way they pursue medical care. This podcast will focus on the new challenges being faced by healthcare organizations in this self-pay environment; from maintaining patient loyalty to optimizing recovery, we will bring together industry experts and cutting-edge data and behavioral science to provide the insights needed to stay competitive in this new evolution of patient care.