Cover art for podcast Search with Candour

Search with Candour

106 EpisodesProduced by Mark Williams-CookWebsite

Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.

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Episode 106: SEO QA with Gianna Brachetti-Truskawa

April 12th, 2021

48:39

In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including:

- …

Episode 105: Keyword mapping with Sophie Brannon

April 5th, 2021

36:07

In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including:

- What …

Episode 104: SEO expectation management with Billie Geena

March 29th, 2021

39:32

In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO …

Episode 103: Image SEO with professional photographer Joe Lenton

March 22nd, 2021

32:39

In this episode, you will hear Mark Williams-Cook joins professional photographer Joe Lenton to talk about image SEO and photography. Together they'll cover:

- Common image SEO mistakes

- How certain niches in search …

Episode 102: Learning SEO via social media with Daniel Foley Carter

March 15th, 2021

36:38

In this episode, you will hear Mark Williams-Cook joined by Daniel Foley Carter from Assertive to discuss learning SEO via social. Together they'll …

Episode 101 - SEMrush IPO, DevTools Local Overrides, Shopify SEO and rich snippets

March 8th, 2021

24:07

In this episode, you will hear Mark Williams-Cook talking about:

The SEMrush IPO: Will they be changing subscription model?

DevTools Local Overrides:

Episode 100: InLinks, entities and internal linking with Dixon Jones

March 1st, 2021

49:18

In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss:

- Google's approach …

Episode 99: Google Ads match type changes and GSC Web Vitals report delays

February 22nd, 2021

39:22

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing:

- The big "match changes" that are happening to all Google Ads accounts

- How the Google Ads algorithm has been slowly …

Episode 98: iOS14, ATT and Google passage ranking

February 15th, 2021

35:51

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing:

- The iOS14 update which now covers user privacy and what impact this might have

- Deep dive into how ATT may affect website …

Episode 97: Site monitoring with Dom Hodgson from Little Warden

February 8th, 2021

49:06

In this episode, you will hear Mark Williams-Cook discussing site monitoring with Little Warden founder Dom Hodgson.

Together, they'll cover:

- The importance and use cases of site monitoring

- The history of Little …

Episode 96: Avoiding SEO scams

February 1st, 2021

35:22

In this episode, you will hear Mark Williams-Cook reviewing an SEO audit and call he received suggesting that AlsoAsked.com needed toxic link removal …

Episode 95: Brand SERPs and Knowledge Panels with Jason Barnard

January 25th, 2021

46:28

In this episode, you will hear Mark Williams-Cook discussing brand SERPs and Knowledge Panels with SEO expert Jason Barnard, CEO and Founder of Kalicube.

Together, they'll cover:

- Why are brand SERPs so important?

- …

Episode 94: Selling in YouTube, crawl anomalies and news performance reports

January 18th, 2021

22:02

In this episode, you will hear Mark Williams-Cook talking about:

Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos.

Crawl anomalies: Improvements in Google Search …

Episode 93: Keyword research with AlsoAsked and Question hub, search sundry and more Q&A

January 11th, 2021

35:48

In this episode, you will hear Mark Williams-Cook talking about:

AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect.

Google Question Hub: How to find true gaps in …

Episode 92: 2020 Christmas special with Judith Lewis, Chris Green & Kristina Azarenko

December 21st, 2020

1:21:08

In this episode, Mark Williams-Cook is joined by:

Judith Lewis: Founder of Decabbit Consultancy

Chris Green: Head of Marketing Innovation at …

Episode 91: Core update review, brands in PAAs and listener Q&A

December 14th, 2020

38:05

In this episode, you will hear Mark Williams-Cook talking about:

December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about …

Episode 90: December Core Update, crawl stats and budgets and Core Vital FAQs

December 7th, 2020

38:41

In this episode, you will hear Mark Williams-Cook talking about:

December Broad Core Update: This week Google announced a broad core update for …

Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden

November 30th, 2020

45:13

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:

- What are the best new features in GA4?

- How does GA4 handle cookieless …

Episode 88: Wix SEO with Mordy Oberstein

November 23rd, 2020

53:03

In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein

- Why does Wix have a bad reputation within the SEO community?

- What problems has Wix have and …

Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation

November 16th, 2020

34:30

In this episode, you will hear Mark Williams-Cook talking about:

GMB review bugs: A bug affecting the display of Google My Business reviews

May 2021 page experience: Google gives dates and more information on their page …

Episode 86: 2020 e-commerce SEO with Roman Sadowski

November 9th, 2020

49:27

In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020.

- What should …

Episode 85: All about Google's EAT, YMYL and patents with Lily Ray

November 2nd, 2020

46:33

In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as:

Does Google recognise individual authors and how important is this?

What is Google doing …

Episode 84: Mobile-only indexing, AI for alt tags and QRG updates

October 26th, 2020

31:01

In this episode, you will hear Mark Williams-Cook talking about:

Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced

Google Discover tips: Some new …

Episode 83: New Google features, suggest ads and passage indexing

October 12th, 2020

31:36

In this episode, you will hear Mark Williams-Cook talking about:

New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling …

Episode 82: StreamEA, GPT-3, indexing bugs and search term reports

October 12th, 2020

32:57

In this episode, you will hear Mark Williams-Cook talking about:

StreamEA: A new way to do on-page entity optimisation

GPT-3: Bots in the wild on Reddit and ranking spun content

Indexing bug: Affecting billions of pages

Episode 81: Indexing issues, merchant centre metrics and Google News Showcase

October 5th, 2020

25:28

In this episode, you will hear Mark Williams-Cook talking about:

Indexing issues: Google still having problems with two concurrent indexing issues.

Merchant Centre metrics: New performance metrics coming for November

Episode 80: Shipping schema, GMB messaging, ads affecting SEO

September 28th, 2020

26:18

In this episode, you will hear Mark Williams-Cook talking about:

Shipping schema: New options for e-commerce retailers in search

GMB messaging:

Episode 79: Google HTTP2, cheap hosting and rankings and ITP in iOS14

September 21st, 2020

30:47

In this episode, you will hear Mark Williams-Cook talking about:

Googlebot moving to HTTP/2: What does this mean for SEOs and webmasters?

Cheap …

Episode 78: The PPC bumper episode of updates

September 14th, 2020

39:24

In this episode, you will hear Mark Williams-Cook and Rob Lewis talking about:

Shopping ads showing in any country: A Google Shopping update that can show products in any country, depending on language.

Update in …

Episode 77: Search term keyword data reduced, price hikes and Q&A

September 7th, 2020

30:04

In this episode, you will hear Mark Williams-Cook talking about:

Search terms report data slashed: Google has reduced the amount of data that is …

Episode 76: Content with more crunch with Elodie Partridge

August 31st, 2020

24:27

What's in this episode?

In this episode, you will hear a SearchNorwich recording of Elodie Patridge giving her talk "Content with more crunch". Elodie explores how Google's changing focus away from keywords and towards …

Episode 75: Women in Tech SEO with Areej AbuAli

August 24th, 2020

39:33

What's in this episode:

In this episode, you will hear Mark Williams-Cook talking to Areej AbuAli, founder of Women in Tech SEO for a conversation about getting starting in the SEO industry, the Women in Tech SEO …

Episode 74: Google glitches, GMB updates, GPT-3 and Q&A

August 17th, 2020

40:03

In this episode, you will hear Mark Williams-Cook talking about:

The big Google glitch: Another problem at Google this year led many SEOs to believe there had been one of the biggest algorithm changes in the last few …

Episode 73: GSC API changes, quality rater update and what is not a ranking factor

August 10th, 2020

32:01

In this episode, you will hear Mark Williams-Cook talking about:

GSC API updates: If you're using the Search Console API, Google is making changes …

Episode 72: Buy with Google, Internal ranking documents and infinite scroll CLS

August 3rd, 2020

32:59

In this episode, you will hear Mark Williams-Cook talking about:

Buy with Google: Google opening up their checkout to third parties

Internal ranking documents: Have Google been lying to us about how they use click data?

Episode 71: News in GSC, Weird SEO and Google Web Stories

July 27th, 2020

23:13

In this episode, you will hear Mark Williams-Cook talking about:

News in GSC: The new 'News' filter being added to Google Search Console

Weird SEO: A …

Episode 70: Tab surprises, Google CTRs and All in One security flaws

July 20th, 2020

27:17

In this episode, you will hear Mark Williams-Cook talking about:

All in One SEO plugin: A major security flaw affecting 2M users of the Wordpress plugin

Google CTRs: A look at the Sistrix CTR study which shows why …

Episode 69: Blogspot.in, indexing low quality pages and the rich results tool

July 13th, 2020

27:33

In this episode, you will hear Mark Williams-Cook talking about:

The Google Blogspot.in expiring: Why expiring domains are hugely valuable for SEO and how you can prevent yours getting caught.

Low-quality indexing:

Episode 68 - SEO site audits and Sitebulb with Patrick Hathaway

July 6th, 2020

44:54

What's in this episode:

In this episode, you will hear Mark Williams-Cook talking to Patrick Hathaway, director at Sitebulb about SEO site audits, …

Episode 67: Web spam statistics, text fragments and tracking featured snippets

June 29th, 2020

26:38

In this episode, you will hear Mark Williams-Cook talking about:

Google 2019 webspam report: The key stats about combatting webspam in 2019 and how Google is doing.

Text fragments: A new Google Chrome extension that can …

Episode 66 - SEO, information retrieval and foraging with Dawn Anderson

June 22nd, 2020

42:30

What's in this episode:

In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs …

Episode 65 - Garage spam, nofollow confusion and guest penalties with Andrew Cock-Starkey

June 15th, 2020

41:14

What's in this episode:

In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new …

Episode 64: The state of link building in 2020 with James Brockbank

June 8th, 2020

46:41

What's in this episode?

In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including:

- Is guest posting still worth it in 2020?

- How do you identify a …

Episode 63: Core Web Vitals as ranking factors and Discovery Ads

June 1st, 2020

24:03

What's in this episode?

In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing:

Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page …

Episode 62: Lighthouse v6 metrics and unlinked mentions

May 25th, 2020

26:09

What's in this episode?

In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He'll also be discussing the latest news and …

Episode 61: Optimising internal links and content structure

May 18th, 2020

40:00

What's in this episode?

In this episode you will hear an Authoritas 'Tea Time SEO' recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about …

Episode 60: Google May 2020 Core Update and SEO myths

May 11th, 2020

35:39

What's in this episode?

Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and …

Episode 59: Backlinko SEO study with Dan Taylor

May 4th, 2020

42:37

What's in this episode?

Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community's …

Episode 58: Google (no)index, free shopping feeds and featured snippet traffic loss

April 27th, 2020

34:33

What's in this episode?

Mark Williams-Cook will be covering:

Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots.

Free shopping feeds: Google's huge …

Episode 57: E-commerce categorisation and faceted navigation SEO with Kristina Azarenko

April 20th, 2020

40:35

What's in this episode?

Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a …

Episode 56: Coronavirus e-commerce insights with Luke Carthy

April 13th, 2020

38:14

What's in this episode?

What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to …

Episode 55: The moving target of keyword research

April 6th, 2020

28:59

What's in this episode?

In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through …

Episode 54 COVID-19 Google Ad grants and how to temporarily close a website

March 30th, 2020

30:33

What's in this episode?

Mark Williams-Cook will be talking about:

Google My Business policy changes: Changes to GMB policy that helps restaurants and …

Episode 53: Digital marketing during COVID-19 with Kevin Indig

March 23rd, 2020

34:08

What's in this episode?

Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that …

Episode 52: SEO myths and misconceptions with Natalie Mott

March 16th, 2020

42:28

What's in this episode?

Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and …

Episode 51: The SEO process with Seb Atkinson

March 9th, 2020

34:39

What's in this episode?

Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and …

Episode 50: Google guest post crackdown and dealing with fake PPC traffic

March 2nd, 2020

35:26

What's in this episode?

Mark Williams-Cook and Rob Lewis will be covering:

Google guest post crackdown: Multiple publishers have reported receiving …

Episode 49: The SEO gap in web development

February 24th, 2020

22:52

What's in this episode?

In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk "Won't somebody think of the robots?". Mark shares his experiences of vital SEO tasks that are …

Episode 48: Fashion SERPs and Google Partner programme changes

February 17th, 2020

29:30

What's in this episode?

Mark Williams-Cook and Rob Lewis will be covering:

Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do

Google Partner programme changes: What you need …

Episode 47: Removing content from Google, Google Ads delivery and ISP data

February 10th, 2020

30:15

What's in this episode?

Mark Williams-Cook and Rob Lewis will be covering:

Removing content from Google: New tools within Google Search Console to …

Episode 46: SEO audits deep dive with Aleyda Solis

February 3rd, 2020

44:20

What's in this episode?

In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk "How to develop actionable and …

Episode 45: Desktop favicons and featured snippet update

January 27th, 2020

24:13

Mark Williams-Cook talks about:

Google favicons on desktop: How are these favicons impacting users? Mark discusses the studies that have been completed so far.

Featured snippet update: What you need to know about Google …

Episode 44: Effective SEO site audits with Aleyda Solis

January 20th, 2020

50:18

What's in this episode?

Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly …

Episode 43: IndexWatch 2019, Medium's organic fall and listener Q&A

January 13th, 2020

39:19

What's in this episode?

Mark Williams-Cook talks about:

2019 Sistrix IndexWatch: Who were the SEO winners of 2019?

Medium's organic fall: An overview of the investigation into Medium.com's loss of half their traffic.

Episode 42: Avoiding SEO disasters with Steven van Vessum

January 6th, 2020

27:48

What's in this episode?

In this episode you will hear a SearchNorwich recording of Steven van Vessum giving his talk "SEO disasters: the good, the bad and the taboo". Steven explores some real-life SEO disasters and …

Episode 41: Roundtable discussion of search predictions for 2020

December 23rd, 2019

49:56

What's in this episode?

In this episode, Mark Williams-Cook and Rob Lewis are joined by PPC expert Sean Clark from Clark St. James and SEO expert Michael Curtis from Further to discuss search predictions for 2020.

We'll …

Episode 40: Fail free content marketing with Lexi Mills

December 16th, 2019

33:30

What's in this episode?

In this episode you will hear a SearchNorwich recording of Lexi Mills giving her talk "Fail free content marketing that builds links and authority". Lexi takes us in detail behind the curtain of …

Episode 39: AI bias in guidelines and should you disavow?

December 9th, 2019

32:30

Mark Williams-Cook talks about:

Google Quality Rater Guidelines update: How is Google combating bias in search

Link disavowing: Should we be …

Episode 38: The devil that is Google Ads Optimisation Score

December 2nd, 2019

30:30

What's in this episode?

Mark Williams-Cook and Rob Lewis will be talking about the ins and outs of the Google Ads Optimisation Score. Does it work in your favour or Google's? What are the common traps and mistakes that …

Episode 37: GSC product and speed reports, political ads, AlsoAsked.com and Q&A

November 25th, 2019

37:53

What's in this episode?

Mark Williams-Cook will be covering:

GSC page and speed reports: The new reports in Google Search Console showing rich …

Episode 36: Big site SEO [Part 2] with Andrew Smith

November 18th, 2019

21:34

What's in this episode?

In this episode, you'll hear from Andrew Smith giving actionable insight into dealing with big site SEO from his experiences with companies such as Expedia, CheapFlights and eDreams on big site …

Episode 35: Big site SEO with Andrew Smith

November 11th, 2019

40:45

What's in this episode?

Mark Williams-Cook will be talking to Andrew Smith about his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO.

What are the differences between big and small …

Episode 34: Outsourcing your digital marketing on the cheap with Dom Hodgson

November 4th, 2019

30:59

What's in this episode?

In this episode you will hear a SearchNorwich recording of Dom Hodgson giving his talk "Adventures in outsourcing your digital marketing on the cheap". What exactly happens when you put your …

Episode 33: BERT, Lead Form Extensions and bumper video BETA

October 28th, 2019

41:16

What's in this episode?

Mark Williams-Cook and Rob Lewis will be talking about:

Google BERT: The biggest Google change in over 5 years and one of the …

Episode 32: Blackhat PPC special

October 21st, 2019

36:31

What's in this episode?

Mark Williams-Cook and Rob Lewis will be talking about blackhat PPC! Mark and Rob will go into some depth about the rules …

Episode 31: Lessons from over 120 site migrations with Chris Green

October 13th, 2019

32:14

What's in this episode?

In this episode you will hear a SearchNorwich recording of Chris Green giving his talk "Essential technical SEO learnings from launching and migrating over 120 websites". Chris goes into great …

Episode 30: Googlebot user-agents, internal nofollow links, listener Q&A

October 7th, 2019

41:09

What's in this episode?

Mark Williams-Cook and Rob Lewis will be talking about:

Googlebot user-agent change: Exploring how an update to Google's …

Episode 29b: September core update, Rich snippet controls and GSC data

September 30th, 2019

40:33

What's in this episode?

Mark Williams-Cook and Rob Lewis will be talking about:

September Core Update: Looking at the first ranking change data that is coming in and discussing what you can do about core updates.

Rich …

Episode 28: Google review rich results, GSC Breadcrumbs and Microsoft Audiences

September 22nd, 2019

22:10

What's in this episode?

Mark Williams-Cook will be talking about:

Google review rich results: Google's algorithm update is preventing 'self-serving' …

Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes

September 16th, 2019

30:14

What's in this episode?

Mark Williams-Cook will be talking about:

Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks.

ECPC changes:

Episode 26: SEO with UX expert Tom Haczewski

September 9th, 2019

42:52

What's in this episode?

Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO.

Google has been slowing …

Episode 25: GMB ads, average position and maximise conversion value

September 2nd, 2019

24:05

What's in this episode?

Mark Williams-Cook & Rob Lewis will be talking about:

GMB ads: Google is now showing competitor ads within organisation's own information boxes.

Average position sunsetting: Google is …

Episode 24: The journey of keyword research with Daniel Brooks

August 26th, 2019

32:58

In this episode, you'll hear a SearchNorwich recording of Daniel Brooks giving his talk "Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!". Daniel goes over the …

Episode 23: Utilising audiences in the Google Display Network

August 19th, 2019

28:00

In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies …

Episode 22: Content marketing for SMEs with Stacey MacNaught

August 12th, 2019

28:30

In this episode, you'll hear a SearchNorwich recording of Stacey MacNaught giving her talk "Honey, I shrunk the content marketing budget!". Stacey gives some great examples about producing low-risk content on a budget …

Episode 21: SEO tactics to implement with Lukasz Zelezny

August 5th, 2019

32:31

In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk "SEO tactics to implement tonight". Lukasz gives a detailed …

Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters

July 29th, 2019

29:55

What's in this episode?

Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with …

Episode 19: Google Shopping support and automated bidding algorithm changes

July 22nd, 2019

29:58

Episode 19: Google Shopping support and automated bidding algorithm changes

What's in this episode?   

Mark Williams-Cook & Rob Lewis will be talking about:

Google suspending Shopping support: After a European …

Episode 18: Local SEO, GMB bugs and Google SERP experiments

July 15th, 2019

20:14

What's in this episode?   

Mark Williams-Cook will be talking about:

Local SEO & Google My Business bugs: Some great tips for UK businesses to …

Episode 17: Robots.txt changes, diversity update and keyword research with Python

July 8th, 2019

23:54

What's in this episode?   

Mark Williams-Cook will be talking about:

Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have.

Episode 16: All about Google penalties

July 1st, 2019

31:34

What's in this episode?   

Mark Williams-Cook will be taking a dive into the world of Google penalties!

We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and …

Episode 15: An introduction to structured data and schema with Andrew Martin

June 24th, 2019

22:50

In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your …

Episode 14: Should we trust Google? Q&A and June algorithm update advice

June 17th, 2019

33:44

What's in this episode?   

Mark Williams-Cook will be discussing:

Latest advice on the Google core algorithm update:
Google has provided a few …

Episode 13: Google core update and a silent Google Ads location update

June 10th, 2019

26:06

What's in this episode? 

Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns.

Google core update

Episode 12: Outreach done right with Jack Bamfield

June 3rd, 2019

19:48

In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack …

Episode 11: Combating PPC click fraud and a new Google SERP

May 27th, 2019

33:36

What's in this episode?
Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP.

New Google SERP
Google are changing how ads look and introducing …

Episode 10: Google Marketing Live 2019 - the big PPC changes

May 20th, 2019

22:23

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including:

Discovery ads
Google's new native ad format appearing over many properties

Episode 9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data

May 13th, 2019

21:06

What's in this episode? Mark Williams-Cook will be discussing:

Google I/O
New features coming to Google Search such as AR and Google Lens updates

Evergreen Googlebot
What does Googlebot's version update mean for …

Episode 8: More GSC bugs, Bing Ads rebrand and blackhat XSS

May 6th, 2019

21:39

What's in this episode? Mark Williams-Cook will be discussing:

Google Search Console bugs
There was a 16 day data loss within Google Search Console …

Episode 7: Behind the blackhat with Craig Campbell

April 29th, 2019

26:56

In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses …

Episode 6: Yoast schema and AMP signed exchanges

April 22nd, 2019

24:24

What's in this episode? Mark Williams-Cook will be discussing:


Yoast Schema

Yoast have just published version 11 of their plugin claiming they have …

Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads

April 15th, 2019

19:55

 What's in this episode? Mark Williams-Cook will be discussing:

Google de-indexing and other bugs
A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, …

Episode 4: Sub-site links, custom intent audiences and action extensions

April 8th, 2019

19:42

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing:

- Sub-site links in Google
Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers …

Episode 3: Getting SEO results by introducing schema

April 1st, 2019

22:25

The special holiday (well, Mark's holiday at least) episode!

In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert …

Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting

March 25th, 2019

20:22

In this episode, Mark Williams-Cook will be talking about:

- Pagination problems
There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding …

Episode 1: Google Shopping changes, ITP and a core algorithm update

March 15th, 2019

17:51

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing:

- Google Ads Shopping Updates
Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no …

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  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/9bf6644/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
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Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
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Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
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Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
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Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens