Search with Candour

27 EpisodesProduced by Mark Williams-CookWebsite

Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.

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Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes

September 16th, 2019

30:14

What's in this episode?

Mark Williams-Cook will be talking about:

Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks.

ECPC changes:

Episode 26: SEO with UX expert Tom Haczewski

September 9th, 2019

42:52

What's in this episode?

Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO.

Google has been slowing …

Episode 25: GMB ads, average position and maximise conversion value

September 2nd, 2019

24:05

What's in this episode?

Mark Williams-Cook & Rob Lewis will be talking about:

GMB ads: Google is now showing competitor ads within organisation's own information boxes.

Average position sunsetting: Google is …

Episode 24: The journey of keyword research with Daniel Brooks

August 26th, 2019

32:58

In this episode, you'll hear a SearchNorwich recording of Daniel Brooks giving his talk "Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!". Daniel goes over the …

Episode 23: Utilising audiences in the Google Display Network

August 19th, 2019

28:00

In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies …

Episode 22: Content marketing for SMEs with Stacey MacNaught

August 12th, 2019

28:30

In this episode, you'll hear a SearchNorwich recording of Stacey MacNaught giving her talk "Honey, I shrunk the content marketing budget!". Stacey gives some great examples about producing low-risk content on a budget …

Episode 21: SEO tactics to implement with Lukasz Zelezny

August 5th, 2019

32:31

In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk "SEO tactics to implement tonight". Lukasz gives a detailed …

Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters

July 29th, 2019

29:55

What's in this episode?

Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with …

Episode 19: Google Shopping support and automated bidding algorithm changes

July 22nd, 2019

29:58

Episode 19: Google Shopping support and automated bidding algorithm changes

What's in this episode?   

Mark Williams-Cook & Rob Lewis will be talking about:

Google suspending Shopping support: After a European …

Episode 18: Local SEO, GMB bugs and Google SERP experiments

July 15th, 2019

20:14

What's in this episode?   

Mark Williams-Cook will be talking about:

Local SEO & Google My Business bugs: Some great tips for UK businesses to …

Episode 17: Robots.txt changes, diversity update and keyword research with Python

July 8th, 2019

23:54

What's in this episode?   

Mark Williams-Cook will be talking about:

Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have.

Episode 16: All about Google penalties

July 1st, 2019

31:34

What's in this episode?   

Mark Williams-Cook will be taking a dive into the world of Google penalties!

We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and …

Episode 15: An introduction to structured data and schema with Andrew Martin

June 24th, 2019

22:50

In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your …

Episode 14: Should we trust Google? Q&A and June algorithm update advice

June 17th, 2019

33:44

What's in this episode?   

Mark Williams-Cook will be discussing:

Latest advice on the Google core algorithm update:
Google has provided a few …

Episode 13: Google core update and a silent Google Ads location update

June 10th, 2019

26:06

What's in this episode? 

Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns.

Google core update

Episode 12: Outreach done right with Jack Bamfield

June 3rd, 2019

19:48

In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack …

Episode 11: Combating PPC click fraud and a new Google SERP

May 27th, 2019

33:36

What's in this episode?
Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP.

New Google SERP
Google are changing how ads look and introducing …

Episode 10: Google Marketing Live 2019 - the big PPC changes

May 20th, 2019

22:23

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including:

Discovery ads
Google's new native ad format appearing over many properties

Episode 9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data

May 13th, 2019

21:06

What's in this episode? Mark Williams-Cook will be discussing:

Google I/O
New features coming to Google Search such as AR and Google Lens updates

Evergreen Googlebot
What does Googlebot's version update mean for …

Episode 8: More GSC bugs, Bing Ads rebrand and blackhat XSS

May 6th, 2019

21:39

What's in this episode? Mark Williams-Cook will be discussing:

Google Search Console bugs
There was a 16 day data loss within Google Search Console …

Episode 7: Behind the blackhat with Craig Campbell

April 29th, 2019

26:56

In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses …

Episode 6: Yoast schema and AMP signed exchanges

April 22nd, 2019

24:24

What's in this episode? Mark Williams-Cook will be discussing:


Yoast Schema

Yoast have just published version 11 of their plugin claiming they have …

Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads

April 15th, 2019

19:55

 What's in this episode? Mark Williams-Cook will be discussing:

Google de-indexing and other bugs
A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, …

Episode 4: Sub-site links, custom intent audiences and action extensions

April 8th, 2019

19:42

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing:

- Sub-site links in Google
Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers …

Episode 3: Getting SEO results by introducing schema

April 1st, 2019

22:25

The special holiday (well, Mark's holiday at least) episode!

In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert …

Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting

March 25th, 2019

20:22

In this episode, Mark Williams-Cook will be talking about:

- Pagination problems
There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding …

Episode 1: Google Shopping changes, ITP and a core algorithm update

March 15th, 2019

17:51

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing:

- Google Ads Shopping Updates
Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no …

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