Search Off the Record
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams ar… read more
All Episodes
Search Console Help Center
January 12th, 2023
In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search …
Year in review 2022
December 22nd, 2022
John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more!
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Search Status Dashboard
December 14th, 2022
On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search …
From journalism to SEO with Jennifer Slegg
November 30th, 2022
In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality …
Let’s talk redirects
November 17th, 2022
Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to …
LIVE Q&A from brightonSEO
November 3rd, 2022
Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they …
Search Central docs and SEO
October 20th, 2022
Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss …
Let's talk image SEO
October 6th, 2022
Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing …
The early days of Google Search Central
September 22nd, 2022
In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of …
Non-HTML files on the web
September 8th, 2022
Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts …
PODCAST TRAILER: Welcome to Search Off the Record
September 1st, 2022
What is Search Off the Record? Listen to our podcast trailer!
Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to …
Should I worry about crawl budget?
August 25th, 2022
There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not …
Let’s talk accessibility
August 11th, 2022
In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from …
How do removals work in Google Search, really?
August 4th, 2022
In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in …
How Barry Schwartz Created RustyBrick
July 14th, 2022
In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and …
How can you block content from Google Search?
June 30th, 2022
In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John …
Let’s talk about UX and SEO
June 21st, 2022
In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? …
A spotlight on SEO and data with Michelle Robbins
June 2nd, 2022
In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how …
Let’s talk about Web 3.0
May 19th, 2022
With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, …
Let’s talk sitemaps
May 5th, 2022
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John …
The Story of Kenichi Suzuki
April 26th, 2022
In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and …
Structured data: What's it all about?
April 7th, 2022
In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of …
De-SEOing: ants vs π
March 24th, 2022
Cats, muffins and more: Videos in Search
March 10th, 2022
The Story of Aleyda Solis
February 17th, 2022
Building a better website for Steve
February 3rd, 2022
What to expect from Search Central in 2022?
January 20th, 2022
In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more!
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Year in Search Central 2021
January 11th, 2022
In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and …
The past, present, and future of robots.txt
December 21st, 2021
In this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot …
Inclusive language in Search
December 7th, 2021
John and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, …
The Future of SEO
November 11th, 2021
In this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary in the …
Let's talk Core Web Vitals
October 21st, 2021
John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up …
Let’s talk JavaScript
September 30th, 2021
In this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this …
SEO Starter Guide: What’s all the drama?
September 9th, 2021
In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and …
Monetized websites, search experiments, and more!
August 19th, 2021
John, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website …
Cheese, Web Workers, universal search, and more!
July 29th, 2021
John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German …
Tackling web spam, search quality, and more!
July 6th, 2021
John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more.
Google Search developer site …
Google I/O 2021, information retrieval, and more!
June 17th, 2021
John, Martin, and Gary discuss this year’s Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, …
Search Console, JavaScript, serving, and more!
May 27th, 2021
In this episode, John, Martin, and Gary are joined by special guest Daniel Waisberg. Daniel talks about the new Search Console Regex feature and how …
What if speed was a ranking factor...?
May 6th, 2021
In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach …
How serving works, hreflang, and more!
April 13th, 2021
In this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang. Have a listen!
Synonyms talk → …
Search Central LIVE Q&A
March 25th, 2021
This episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm …
Site Kit, Web Components, shards and more!
February 23rd, 2021
In this episode, John, Gary, Martin, and special guest Mariya, Product Manager on the Search team, discuss Google’s free WordPress plugin Site Kit, the Swiss army knife of Google products that puts the most relevant of …
Launching Google Search Central (step by step)
February 2nd, 2021
In this episode, John, Gary, and special guests from the Search Relations team Cherry and Lizzi, discuss all the steps and decisions involved in …
Language complexities in Search index selection and more!
January 19th, 2021
In this episode, John, Martin, Gary, and special guest Cherry Prommawin, Search Advocate based in Singapore, discuss Google Search in the Asia-Pacific region as well as the complexities of index selection for language …
Looking back on 2020 with Search Relations
December 22nd, 2020
In our very last podcast episode...for 2020, John, Martin, and Gary reflect on the year and how it’s impacted events and community interaction, they …
Web Stories, Search and sheep launches, and more!
November 16th, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Pascal Birchler, Developer Programs …
How technical Search content is written and published at Google and more!
November 4th, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Lizzi Harvey, technical writer, deep …
What do rendering, signal collection, and SEOs & devs have to do with each other?
October 22nd, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary, Martin, and John draw (un)expected connections between rendering, signal …
Spilling the beans on Caffeine (Google's indexing system) and more!
October 8th, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. Gary spills the beans on Caffeine (Google’s indexing system), John wonders about GIF SEO and …
Honestly about Google’s Honest Results Policy and more!
September 21st, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, and Gary discuss the different types of rendering, they deep …
SEO summer: index waves, sandboxes, crawling, and more!
August 25th, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this SEO summer themed episode, John, Martin, and Gary discuss two waves of indexing, the …
Indexing (JavaScript) comments and much more!
August 3rd, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary gives an update on his new website, and John, Martin, and Gary discuss …
How to think about ranking in Search and much more!
July 16th, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take …
Survey results, SEO online events, Search outages, and more!
July 2nd, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, …
Pop filters, nofollow, Core Web Vitals, and more!
June 16th, 2020
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, …
Search Off the Record - Trailer (New Podcast Show by Google Webmasters)
May 8th, 2020
John Mueller, Martin Splitt, and Gary Illyes kick off the new Google Webmasters podcast series which takes you behind the scenes of Google Search: Search Off the Record! Have a listen to the trailer to find out what …
Listen to Search Off the Record
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