Cover art for podcast School of Podcasting

School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more


They See You Before They Hear You Podcast Branding With Mark Des Cotes

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro:

For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out

Question of the Month 

Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both. 

Go to by November 26th

If you want something to help track your time check out Rescue Time, Toggl Track, ATracker Pro, Rize(there are a ton of these)


Mentioned In This Show (Mark's Company)

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Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See

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Listen to School of Podcasting


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
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Or by RSS
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Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

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Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
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Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
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Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
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Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens