Cover art for podcast School of Podcasting

School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more


3 Things You Need To Make Money With Your Podcast

Today's episode is a special "Dual Episode" as Dave and "The Real Brian" from Profitcast take on the subject of what is needed to make money with your podcast. We got together to talk about three bullet points:

  1. Abundant vs Poverty Mindset 8:10
  2. Identifying the type of client or listener you want 23:50
  3. Invest in yourself and value yourself. 29:31

In the process of going into these bullet points, I expanded the talk to include a discussion of looking at our podcast. There are two sides of podcasting

  1. Podcast is the wild, wild West - and you can do WHATEVER you want.
  2. You need to focus on delivering value to your audience.

So this leads us into uncomfortable places as we love to be encouraging, but we need to be honest and let people know that podcasting does require work (especially if you're trying to deliver value for your audience). 

If your show fails to deliver value, then nobody will buy your service either.

How to Overcome Negative Podcast Mindsets

If you take the time so that you KNOW you are delivering value, then you are confident in your content. If you are "guessing" that your audience will enjoy/grow your content, then your confidence is not as solid.

How to Identify Your Listener

There is no easy way around this, and it will probably get tweaked over time. You need to go out and meet your audience. This can be online, or in person, but you need to go meet your audience and make sure they exist. When you talk to people and you hear what they need, then you can deliver the best content.

How To Invest in Yourself

My first piece of advice would be to turn off the television. Television delivers very little value when it comes to helping your podcast earn money (unless you're watching Shark Tank, or The Profit). There are many ways to do this that require no money:

Taking time to read blogs

Going to Meetup

Getting books from the library

Watching relevant video on YouTube

All those things can benefit you in your understanding of your content, your market, and help keep you focused. There are tons of different courses. If you find one that you feel fits your needs, then take the course, and throw yourself 100% into it. Don't purchase another course, book, CDs, DVDs, until you finish that course and put those strategies into action.

Ready to Start a Podcast?

Check out

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to School of Podcasting


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens