Cover art for podcast School of Podcasting

School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more

51:23

Glenn Rubenstein - Podcast Advertising Works

Comments? Call them in 888-563-3228

Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)

World Radio Day Get Hindenburgh Journalist For $1.90

You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journalist for Podcasting Course

Because of My Podcast - I'm Going to Spring Training for Free

Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio).

Podcast Advertising Works - Glenn Rubenstein Interview

Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:

What mistakes podcasters are making

What a future of dynamic advertising could look like

How to overcome common objections when trying to sell advertising

The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.

If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert

What Do You Mean When You Say Edit Your Podcast?

Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.

Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.

Mentioned In This Episode

Podcast Advertising Works 

Rock and Roll Geek show

The Bitterest Pill  Check out Dan Klass' book Podcasting Solutions

Adopter Media

Hindenburg Journalist Radio Day Promotion

Join the School of Podcasting Risk Free

www.schoolofpodcasitng.com/start

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to School of Podcasting

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://schoolofpodcasting.libsyn.com/rss/

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens