Cover art for podcast School of Podcasting

School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more


How To Be Amazing and Leave Them Wanting More - with Valerie Geller

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible 

Meet Valerie Geller Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries. 

You can find Valerie's Books on her Amazon page, as well as and

Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only).

Thre Simple Rules To Make Your Podcast Successful
  • Tell the Truth
  • Make it Matter
  • Never Be Boring
Questions to Help You Edit

Why should you listen to this? Why would someone want to hear this?

The Best Podcasts: Inform Entertain Inspire Persuade  Connect

The best conversations come from listening. When doing an interview listen and make the interview more of a conversation.

Making Engaging Content

When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs.

By asking a specific question it's easier than "send me some feedback." 

When delivering content you should be doing one of the following:

  • Inform
  • Entertain
  • Inspire
  • Persuade 
  • Connect
Place Your Listener in the Movie

Try to work visual words into your podcast. Help trigger the theater of the mind.

There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is:

  • Once upon a time there was ___.
  • Every day, ___.
  • One day ___.
  • Because of that, ___.
  • Because of that, ___. (and so on)
  • Until finally ___.
  • And every day after that ___.

For more on storytelling check out Episode 745.

Growing Your Podcast

When you are on other platforms, be amazing and leave them wanting more. 

So many people go to other platforms (like Clubhouse) and tell them to come to the podcast. 

If you bring amazing content to the conversation those same people will ask you where to find more of you. 

It all starts with being Amazing.

Ready To Start You Podcast

If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with:

Step by step tutorials

A private Facebook group filled with brilliant podcast minds willing to help

Live group coaching sessions

Direct access to me via email (and I often will respond with a video)

Join worry-free with a 30-day Money-back Guarantee

Go to and pick the plan the works best for you.

Mentioned In This Episode

Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

The Powerful Radio Workbook: The Prep, Performance & Post Production Planning

Kenn Adams Story Spine Synergy Theater on YouTube

Peabody's Down Under

See Valerie's Video from the Next Radio Event

Join the School of Podcasting

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to School of Podcasting


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens