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School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more


More Traffic = More Listeners

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Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search).

To see who is linking to you simply type link: 

So to see who is linking to the it would be link:

Your listeners may want to link to your website. So you go into whatever program you're using (wordpress, front page, dream weaver) and you make a link to your website (either graphic aor text). You view the source code and when you past that into your website, it may  not display. Instead it will simply show the graphic/link and NOT the text that you want people to copy and paste.

(Now here I was able to simple coy and paste the code, this won't work with all systems, it WILL work for most people using Wordpress).

so to fix this, you need to replace the "" so substitute the following:

< = < (lt for less than) " = " (quot for quotes) > = > (gt for greater than)


<a href="http://www.schoolofpodcasting">School of Podcasting </a>  will show up like this

School of Podcasting

If you're not sure how to make a link, I have a detailed answer in the Frequently Asked Question section of the school of podcasting

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  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
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