Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content.
Emotions such as laughter or anger. Marketing messages tend to focus on information. But many times information is not enough. They need something more. And that is where emotion comes in. Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action.
In the book Contagious: Why Things Catch On by Jonan Berger they mention six principles of social currency:
People prefer sharing things that make them seem entertaining rather than boring, clever rather than dumb, and hip rather than dull.
My audience member said she groups these into four categories:
Adrea from the Talk about Talk Podcast
Steve Stewart gives some strategies of how he using sharing to grow your social media following to promote and upcoming event.
Steph Fuccio shared the Smarty Pants Podcast
New Media Show had some breaking news about Pandora
Tom Tinker Taylor Soldier Sponge Productions shared Shufflecasts cause it made him laugh
Paul from the Fighting Through Podcast (WWII) shared a photograph of the Queen Mary to his audience that had been updated to be in color.
Sarah Mikutel shared Food Heroes
Erik K John shared the School of Podcasting and the Audacity to Podcast as people wanted things a bit more technical than he was comfortable talking about.September Question of the Month
How do you decide what's worth spending money on for your podcast? We all obviously have different budgets and needs but what's essential vs what do we aspire to have or use?
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