Cover art for podcast School of Podcasting

School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more


Podcast Promotion Tips

In today’s show we talk about the power of podcasting, as I talk about a person who purchased a fitness program after listening to one of my podcasts (and how integrity comes into play). I talk about some cool WordPress themes and some great insights into podcast promotion from Max Flight.

Podcast Success Story

I have been doing the Logical Weight Loss podcast for three years. I did some podcast consulting for David Greenwalt who turned out to be a fitness guru. He was nice enough to let me check out his Lifestyle University and  I liked what he was doing. He just launched his once a year class Lifestyle 180, and I decide to join and have Dave on my show. It wasn’t a giant commercial, but instead we just provided some facts and let the audience decide if they wanted to join me. The good news is a listener heard my podcast, and immediately signed up (and I earned $56 commission).

Cool WordPress Themes (One if Free)

In the past, I’ve used Thesis until they updated to version 2 (and I feel they ruined it). I purchased iThemes Builder (which I used in the past) only to find their “Style Manager” had a problem. So I went in search of a drag and drop WordPress theme and I found Pagelines. This at is a free WordPress theme that is free (do a search in your WordPress install for pagelines). The free version has a ton of easy to customize features. The pro version is $139.

The Builder Theme is $80 and it allows you to customize the colors, fonts, etc in their Style Manager. Then you can drag and drop your layout. It makes it super easy to design your website. Their are TONS of “Child Themes” that you can get access to and add to your website (A Child Theme is a premade layout and style that can save you time).

Max Flight on Podcast Promotion

Max flight produces the Airplane Geeks and Podcasting Passion podcasts. Today we talk about how new podcasters learn that creating the podcast is only part of the process. You need to get the word out about your podcast. Everyone always says, “Great Content” is the best tool for growing your audience. I always have said that you need to figure out who your audience is, figure out where they are, and go there and make friends. Then tell them about your podcast. Today Max provides some tips on how you can get your audience involved with helping to spread the word.

We hear how he is using Facebook, Questions, and regular segments from his audience into his Airplane Geeks. Max also produces the Podcasting Passion podcast

Speaking of podcast promotion, and to the website (a banner exchange program for podcasts only). We had over 14,837,913 impressions last year and we delivered 182,923 clicks to their websites.

We ask the question “What is a better use of your time, creating great content or going out and telling people about your show?” Leave your answer in a comment
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Listen to School of Podcasting


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
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Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

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Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
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Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
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Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
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Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens