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School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more


Be a Guest - Book a Guest: Andrew Alleman of

Because Of My Podcast - I Got To Hang With Rock Royalty

Paul Colligan has a client who invited him to comes to a charity event run by Alic Cooper where he got to meet Ace Frehley (Kiss) Slash (Guns and Rose) Edgar Winter, Rob Halford (Judas Priest), Alice Cooper and his wife Cheryl (WHO COOL IS THAT???!!!)

Find Paul at and check out The Podcast Report podcast.


We previously reported how Emily form the Story Behind Podcast got a book offer, we can now say she has a book DEAL (the offer was approved). 

Check out Emily at



Are you going to Podcast Movement? 

Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

- Join over 2,000 podcasters from around the world in Philadelphia this July 24 through 26 for three days of workshops, panels, parties and more

- The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

- The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

Use the code sop when you sign up at

Find a Guest - Be a Guest at 

I signed up at and I've already been asked to be a guest on a podcast after signing up as an expert. Today we talk with Andrew Alleman the creator of

I love this story as Andrew started it using free services, and has grown with a lot of blood, sweat, and money to build up the email list. 

  • Sign up for free and get a list of potential guests who are available to be on your show
  • Sign up as an expert and be featured in their email list that goes out to thousands of people (currently only $29)
  • Some people are getting 20-30 responses to your call for guests (depending on how niche your show is)

The beauty of this story is Andrew did wait until he had everything in place. He started it an improved it over time based on user feedback. Your podcasts can do the same. Within two years Andrew now has 3000 people on his email list. 

Andrew's wife (Stacey Higginbotham)  also has a very popular podcast Internet of Things Podcast and Andrew handles the sponsorships for that show. Andrew explains how the typical podcaster should avoid using the CPM (price per thousands downloads) model as their pricing model as it doesn't work for the average podcast.

Andrew also do a show about the domain world at

How Being a Guest Can Help Your Show

One of the things we need as podcast producers is more podcast listeners. When you appear on a podcast you are in front of people who already know how to listen to a podcast. Most podcast listeners say they hear about other podcasts on other shows. 

Go listen to the show you're going to be on. This way you can have a better understanding of their audience. 

Make sure your bio is up to date and provide a headshot for them to use and your podcast artwork.

Always confirm the day of the interview the data, time etc of the interview

When you are a guest, be a good guest and help promote the show you appeared on. 

How Using Guests Can Help Your Show

When you have guests that appear on your show (that bring value) you get insights and experiences that you may not have. They have stories to share, and strategies to help your audience. 

While many people feel a guest will tell their audience to listen. That is not always the case (so don't count on it), but as a podcaster you need to make sure the guest has everything they need to share your show (give them a pre-written tweet with an image, give them the link, make it a no-brainer to share).

Make sure to take the time to make your guest sound great (that might mean editing out ums, ya-knows, etc). Guests won't share shows where the interview was crap and the audio is worse.

Always confirm the day of the interview the data, time etc of the interview 

Ready To Start A Podcast?

Join the School of Podcasting at

Have a Podcast That Needs Tweaking?

Order a one on one consultation with Dave. Schedule it now at

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Listen to School of Podcasting


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
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Or by RSS
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Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

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Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
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Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
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Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
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Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens