School of Podcasting

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

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Key Points:

• 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
• It's not perfect
• It got editing before it was released
• The first episode really hooks you in.
• You don't get the back story until episode 2
• People can identify with the characters
• What is going to happen next?
• The audience boosted FOMO
• Netflix took a chance
• Sometimes The Audience Doesn’t Know What They Want Until They Get it.
• So Don’t give up. It might take 10 years
• It doesn’t have to be perfect
• Start with the strongest content you have
• Tease your next episode and leave them wanting more
• Make materials for your audience to share on social
• Be patient, and continue to improve your content
• Inspire and ask for word of mouth

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