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School of Podcasting

784 EpisodesProduced by Dave JacksonWebsite

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experie… read more

32:39

What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

QUESTION OF THE MONTH

II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show. 

Go to www.schoolofpodcasting.com/question

Key Points:

  • 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
  • It's not perfect
  • It got editing before it was released
  • The first episode really hooks you in.
  • You don't get the back story until episode 2
  • People can identify with the characters
  • What is going to happen next?
  • The audience boosted FOMO
  • Netflix took a chance
  • Sometimes The Audience Doesn’t Know What They Want Until They Get it.
  • So Don’t give up. It might take 10 years
  • It doesn’t have to be perfect
  • Start with the strongest content you have
  • Tease your next episode and leave them wanting more
  • Make materials for your audience to share on social
  • Be patient, and continue to improve your content
  • Inspire and ask for word of mouth

WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT

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Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

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