back arrowSchool of Podcasting

When in Doubt, Ask Your Audience: Cody Gough Interview

Episode description

Comments? 888-563-3228

Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. 

Because of My Podcast 


Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. 

Sponsorship Update


Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast ( ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast.

Perfect is the Enemy of Good


I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new?

How Do You Know Your Audience Hates Something if You Don't Let Them Taste It


  • Cody shares how he got a gig on LinkedIn to produce a podcast
  • He inherited a huge audience from
  • How he had to set expectations with his boss on what to expect in regards to production
  • Their show was weekly for a year before deciding to change the format
  • His audience gave him feedback when he switched formats
  • He lost a small amount of his audience before he downloads starting growing
  • As his content is evergreen, his back catalog is still getting downloaded
  • He shares some podcast promotion ideas ( ) and now is focusing on email and the Amazon Briefing
  • His Amazon Briefing is different than most "standard" briefings
  • How the assets at the company are changing with the new format
  • How advertisers are more interested in the US audience in some cases
  • A great story about he had a HUGE guest on his show and his audience could not have been less interested


  • How he got a huge guest on his show (it was super easy)


  • Tips for creating a daily show


  • How often he checks stats, and takes the temperature of the audience


  • The only way to know what your audience wants


  • Who he is using for sponsors
What If There Was No Social Media?


I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of a computer screen, but there are other strategies that require you to get out from behind the desk.

Ready To Start Your Podcast?


I look forward to working with you

episodes iconMore Episodes

The Ultimate Guide to Launching Your Podcast

September 17th, 2018


Logic and Emotion in Your Podcast

September 10th, 2018

Podcast Question Of the Month

If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If …

10 Thousands Downloads Per Episode in Five Months

September 3rd, 2018


Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I …

Danny Peña Is On a Mission For Additional Listeners

August 27th, 2018


In episode  633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny …

Starting a Podcast With a Sponsor - How Marcus Couch Got To Yes

August 20th, 2018


How Podcasting is Like Shoe Shopping

August 13th, 2018


In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned and but the one thing I …

Should My Podcast Have an Email List?

August 6th, 2018


In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is …

13 Years of Proof That Podcasting Works

July 30th, 2018

Sponsor: Podcast Engineering School


Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes …

Are You Making These Podcast Mistakes Part II

July 23rd, 2018

Becuase of My Podcast: 


Haley Radke from shares how the only people who can understand what it's like to be adopted, …

Overcoming Impostor Syndrome

July 16th, 2018


Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome

Because …
Loading ...

Download the RadioPublic app for
 FREE and never miss an episode.

Get it on Google PlayDownload on the App Store