Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Te… read more
Mike Michalowicz is the author of The Toilet Paper Entrepreneur, The Pumpkin Plan, Profit First and Surge, and the founder of Profit First Professionals, an organization designed to support accountants and other financial professionals differentiating themselves in the market. Mike is an entrepreneur at heart and loves sharing his knowledge and experience with the masses. In today’s episode, Mike and I chat about his new book Surge and how to leverage the market for consumer demand.
“How do you time the market?” - The question that prompted two-year of research for his new book Surge. Mike discovered that there is no magic bullet, but there is a way to improve the odds of success dramatically. Mike wrote Surge from his own business experience achieving atypically fast growth from applying and refining the methods outlined in his book. His newest company is still in the learning phase, and Mike plans to write addendums to Surge throughout the process. Tune in to hear more about how Mike used Surge to drive his own businesses to success.
What is Surge?
Surge is a five-step process for identifying trends in the marketplace. While most entrepreneurs look at market trends and try to hit while the market is hot, this process positions a business in front of the momentum of the market to capture it. With a different set of metrics, a proactive entrepreneur can use gain new perspective on the market and “catch the surge” to a profitable growing business.
What does the acronym SURGE mean?
Surge is not about prediction, it is about early measurement.
Interview Links:
More Resources: ScalingUpBusiness.com: Learn about how growth coaching can help you and and your business see big results. Scaling Up Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Bill on YouTube: Short videos to keep you Scaling Up.
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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail. My name is Bill Gallagher and I'm a certified Gazelles business coach.
We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).
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