In this week’s episode of Scale Your Sales podcast my guest, Roderick Jefferson talks about sales enablement as one of the Pioneers. We talk about the different phases of sales enablement, the buyer journey and customer excellence.
Roderick Jefferson is the author of the best-selling book “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence”.
Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to create bridges between internal organizations to empower sales to exceed expectations.
Welcome to Scale Your Sales podcast, Roderick Jefferson.
00:00 - Empowering Sales Teams By Connecting Organizations
5:30 - Three key stages and phases in enablement depending on your company's maturation cycle.
7:35 - Focus on the buyer's journey to close deals
10:45 - Prioritizing impact and influence when enabling your team
12:55 - Roderick Jefferson's enablement journey
15:00 - Enabling customers to buy?
17:15 - Sales leaders should start every meeting with this...
19:00 - Importance of diversity of thought
22:00 - Significance of professional and personal development
Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog https://scaleyoursales.co.uk/blog
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