In this episode, we talk about the challenges and changes emerging from executives who are now responsible for the entire customer life cycle, and my guest talks about the air gaps, failure points and the overall experience, spanning sales, marketing and service.
You have got to get and read the latest book by Stephen Diorio, Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth; it will change your perspective on modernising revenue generation systems
0:00 Evaluate your responsibilities to grow customer lifetime value.
2:24 Why you need to lead the conversation at the ownership, board and CEO level.
6:33 Moving in the direction of business model transformation.
10:30 How selling has become more capital-intensive and data-driven.
17:38 How the customer experience has changed over the past 50 years.
24:42 Why you need to measure all conversations happening in your sales funnel.
Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth published April 2022. https://buff.ly/37FRNxj.
Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021
Janice helps companies around the world to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/
More on the blog https://scaleyoursales.co.uk/blog
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