Cover art for podcast Scale Your Sales Podcast

Scale Your Sales Podcast

101 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more


#216: Gina Stracuzzi – Navigating Generational Differences in Sales

In this week's episode of the Scale Your Sales podcast, my guest is Gina Stracuzzi, the Co-Founder and Director of the Women in Sales Leadership Center at the Institute for Excellence in Sales (IES).

IES Women in Sales Leadership (WISL) helps women in the industry to take on increasing leadership roles with courage, conviction, and creativity by giving them the career tools, techniques and strategies to succeed.

In this episode, Gina highlighted the IES Women in Sales Leadership Program, addressing the awareness of generational differences among women in sales. We discussed the unique opportunities and challenges each generation faces, emphasizing the program's role in mentoring new entrants to the sales industry. The conversation delved into the profound impact of multiple generations in sales, particularly focusing on the challenge of effectively expressing and communicating value, especially among younger women. Notably, we explored the industry's reception of different communication styles, reflecting a generational gap. Additionally, the discussion touched on the broader effects on sales, industry dynamics, and the influence of remote work, providing a comprehensive view of the factors shaping the sales landscape.

Welcome to Scale Your Sales Podcast, Gina Stracuzzi.

Time stamps: 

03:34 – New women managers now are embracing empowerment and constructive leadership.

09:56 – Generation diversity also impacts the workforce.

13:46 – Adapting to remote work, technology still catching up.

15:30 – Generations will blend towards a new norm.

19:58 – Pros and cons of remote work. What will the new generation be missing out on?

25:27 – Know your buyer, understand their options, adapt.

27:14 – New technologies are criticized, but change is natural and leads to innovation.

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. 

Book Janice to speak virtually at your next event



Scale Your Sales Podcast:   

More on the blog






Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Scale Your Sales Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens