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Scale Your Sales Podcast

101 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more


#147: Laura Valerio - Prioritize Strategic Goal When Implementing a Sales-Enablement Program

In this week's episode of the Scale Your Sales podcast, I'm joined by Laura Valerio, a sales enablement expert who is more of a Jedi master than a mere expert. She discussed her experience as a senior sales leader, mentioning that she had worked in both the buyer's and seller's roles while also assisting organizations in the implementation of sales enablement programs.

She also touched on diversity, her hopes for diverse teams, and the reasons why it is so crucial.

One of Laura's three pillars, which she discussed, is basically about being focused on your consumer and using empathy to understand them as well as their future. When developing a sales enablement program, you should set objectives and concentrate on both your own and the customer's strategic goals.

She is a committed, enthusiastic, results-driven sales leader with a wealth of sales expertise, and there is a lot packed into that.

Laura Valerio has successfully led worldwide business sales enablement initiatives at companies including Expedia, Deliveroo, and Vodafone. She has expertise managing different sales teams internationally and was named the year's top enablement executive by Sales Enablement Pro in 2022.

Welcome to Scale Your Sales Podcast Laura Valerio.


00:00 - Prioritize Strategic Goal When Implementing a Sales-Enablement Program

03:00 – The Pitfalls of Organizations & How to Avoid Them

08:10 – The Big Blocker of the Enablement Function

10:45 – Prioritize Providing a Consistent Experience For Customers

13:59 – How to Create A Great Customer Experience

15:00 – How Diversity Can Have Implications in Real Life

23:10 – Structuring a Clear and Repeatable Sales Process

Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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