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Scale Your Sales Podcast

100 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more

36:09

#196: Wissam Tabbara -Top of Funnel Optimisation to Drive Sales

In this week’s episode of Scale Your Sales podcast, my guest is Wissam Tabbara, the founder of Truebase. Truebase is an intelligent search platform that has a unique search system that makes finding information easier and faster.

 

Wissam has over 20 years of experience as an entrepreneur. He has founded four startups, including Truebase. Throughout his career, he has helped start new companies and led them to success. Wissam has also been part of two startup exits. Besides being the CEO of Truebase, he is an advisor and mentor to several startups.

 

In this episode, we talk about their approach to campaigns being both scientific and experimental, in order to perfect the customer experience and rapidly discover the product value. This experience needs to be seamlessly embedded in every customer interaction. Once this foundation is established, it serves as a strong lever to positively drive sales.

 

Welcome to Scale Your Sales podcasts, Wissam Tabbara.

 

Timestamps

 

03:13 – Impact of the pandemic on companies' go-to-market strategies

 

08:24 – Stepping out of the engineering space

 

10:54 – Importance of effective communication in both building and selling

 

13:40 – What is unique and different about Truebase

 

19:08 – Working with both scientific and experimental approaches in sales campaign

 

25:22 – Benefits of using AI in sales prospecting journey

 

28:30 – Importance of pre-customer experience

 

https://www.linkedin.com/in/wissamtab...

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

 

 

Book Janice to speak virtually at your next event https://janicebgordon.com   

 

LinkedIn: https://www.linkedin.com/in/janice-b-...

 

Twitter: https://twitter.com/JaniceBGordon 

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast 

 

More on the blog https://scaleyoursales.co.uk/blog  

 

Instagram: https://www.instagram.com/janicebgordon 

 

Facebook: https://www.facebook.com/ScaleYourSal...

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