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Scale Your Sales Podcast

101 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more


#177: Lisa Dennis- Know Your Buyer and Ace that Deal

In this week’s episode of the Scale Your Sales Podcast, My guest is Lisa Dennis. 


Lisa Dennis is the Founder of Knowledgence Associates, her company helps businesses to “See the world through their customer’s eyes”.  


Lisa Dennis is a Consultant, Global Marketing and Sales Strategist, her practice covers startups, mid-market organizations and enterprises such as Adobe, HP, IBM, and Microsoft. 

Also, Lisa Dennis is the Author of the book “Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers” and Next is her upcoming book “Do You Speak “Buyer”?” The messaging playbook for Marketing and Sales. 

Welcome to Scale Your Sales Podcast, Lisa Dennis.




1:29- A.I Messaging Effects on Sales Industry 


5:20- Knowing the Buyer’s Language 


7:55- Marketing Companies as Source of Sales 


11:51- Having a Structured Plan 


15:24- Getting Started 


18:37- Turning Messages as Buyer Magnet 


24:35- Different Kinds of Value Proposition, Explained.  


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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