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Scale Your Sales Podcast

101 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more


#137: Mario Martinez Jr. – How the PVC Method Leverages Sales

In this episode, my guest talks about how to scale your sales by leveraging the PVC Sales Method. He goes into detail about what each of them means. We also talk about the company's diverse representation being as high as 72%, what this means, and the importance of this in sales.


You're gonna love listening to my next guest, the CEO and founder of Vengreso; he spent 96 consecutive quarters in B2B sales leadership. In 2021, he earnt the number 1 spot of the top 10 most influential business leaders by "Beyond" magazine. He was selected as 1 of 20 sales influencers invited to appear in the documentary film: The Story of Sales. Mario Martinez Jr. is the host of the Modern-Selling podcast and co-founder of Vengreso.



00:00 - How the PVC Method Leverages Sales

06:00 - How to get leverage with the PVC Sales Methodology

11:00 - What to expect when assimilating to a larger organization

13:50 - The reason behind career decent

15:00 - Importance of the "intentional change" approach

17:45 - How to consciously bring diversity on a large organization

20:50 - What happens when you hire people of diverse background

23:11 - Importance of having a unique conversation starter - "The big fish in the wall"

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Twitter: M_3jr




Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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