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Scale Your Sales Podcast

101 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more


#139: Ed Porter - Align your Revenue Organisation Accelerate Growth Through the Buyer's Journey

In today's episode, my guest talks about aligning the revenue organisation to accelerate growth through the buyer's journey and goes into great detail about why this is of critical importance today.


My next guest is a fractional Chief Revenue Officer, helping organisations of all sizes fix revenue problems by aligning teams to their buyers' profiles. He has spent his career inside all areas of the revenue organisation, from marketing to sales, operations, and customer experience, and now he helps companies accelerate growth. Welcome to Scale Your Sales podcast, Ed Porter.


0:00 Align your revenue organization to accelerate growth through the buyer's journey.


1:50 Alignment is a crucial part of the buyer's journey.


5:40 The collaboration between customer success and marketing.


9:56 Why Execution is worth everything in sales success.


16:06 The pressures of being VC or PE backed.


20:02 How to identify the focus of an organization.


24:06 The best ideas are created in diverse groups of people.



Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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