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Scale Your Sales Podcast

101 EpisodesProduced by Janice B GordonWebsite

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and e… read more


#193: Eamonn O' Brien- Lead With Storytelling to Convey The Sales Story

In this week’s episode of Scale Your Sales podcast, my guest is Eamonn O’Brien, Eamonn is the Founder and CEO of The Reluctant Speakers Club.


Eamonn is one of Europe’s leading experts on high-impact business storytelling skills, an author, a blogger, a podcaster, and a friend. 


Eamonn is also the former president of PSA Ireland.


In this episode, we talk about the importance of storytelling in conveying sales stories whether to customers, investors, buyers, or within your team. He also gives some guidance on how you can collect stories and the fact that it is a personal connection in order to deliver the message.


Welcome to Scale Your Sales podcast, Eamonn O’ Brienn




2:33 - What initiated Eamonn to start the reluctant speaker club? 


5:06 - Be interesting and more engaging 


6:32 - The story is the center of almost everything 


8:25 - Always think about whether it is personally relatable 


11:00 - How will you know if what you are saying has something?


16:00 - Pick only one or two key problems to solve


21:56 - Lead your story with emotion but back it up with logic


25:20 - Come with the customer’s perspective or leave 


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.



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