In this week’s episode of Scale Your Sales podcast, my guest is Eamonn O’Brien, Eamonn is the Founder and CEO of The Reluctant Speakers Club.
Eamonn is one of Europe’s leading experts on high-impact business storytelling skills, an author, a blogger, a podcaster, and a friend.
Eamonn is also the former president of PSA Ireland.
In this episode, we talk about the importance of storytelling in conveying sales stories whether to customers, investors, buyers, or within your team. He also gives some guidance on how you can collect stories and the fact that it is a personal connection in order to deliver the message.
Welcome to Scale Your Sales podcast, Eamonn O’ Brienn
2:33 - What initiated Eamonn to start the reluctant speaker club?
5:06 - Be interesting and more engaging
6:32 - The story is the center of almost everything
8:25 - Always think about whether it is personally relatable
11:00 - How will you know if what you are saying has something?
16:00 - Pick only one or two key problems to solve
21:56 - Lead your story with emotion but back it up with logic
25:20 - Come with the customer’s perspective or leave
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog https://scaleyoursales.co.uk/blog
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