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Saturday Strategy

44 EpisodesProduced by Johnny at Good2Great ®Website

All too often, whilst we’re running our businesses, we’re just too busy to learn everything we need to learn. And the upshot of this is that staying ahead of the curve is just about impossible.That’s why we’ve developed this practical business strategy podcast for business owners. We aim to provide … read more

episodes iconAll Episodes

Richard North – Inspirational Tales From A Local Entrepreneur

May 8th, 2021


On this episode of Saturday Strategy, host Johnny Themans welcomes Richard North, Co-Founder and CEO of Wow! Stuff, a company that builds brands and partners with licensed brands to deliver fun and innovative toys and …

George Blakeway – Small Business And The High Performance Team

April 24th, 2021


On this episode of Saturday Strategy, host Johnny Themans welcomes George Blakeway, Owner of The Fruitful Toolbox, which helps business owners create …

Sophie Walton - B2B Advertising Success On Facebook For Small Companies

April 9th, 2021


Host Johnny Themans welcomes Sophie Walton, a brand and social media expert, e-commerce and lead generation Facebook Ads marketer, and Founder of 3twleve, a talented, experienced team of marketing professionals on a …

Josie Hadley – A Shortcut To Develop A Brilliant Website

March 30th, 2021


On this episode of Saturday Strategy, host Johnny Themans welcomes Josie Hadley, a leading expert in online marketing with over 30 years of experience specialising in social media as an accredited trainer and coach.

Andy Whyle: A small business guide to going green

February 26th, 2021


On this episode of Saturday Strategy, host Johnny Themans welcomes Andy Whyle, a Sustainability and Circular Economy Practitioner who’s an expert in …

David George - Artificial Intelligence and what it means for small business

January 17th, 2021


On this episode of Saturday Strategy, host Johnny Themans welcomes guest David George, Founder and CEO of choiceMaster Limited. Technology advances …

Overcome your fears - Nail public speaking with Emma Alston

December 8th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Emma Alston, a Voice Coach who helps business owners find confidence in their voice. Many business owners are challenged in communicating with …

'A workout for your brain' with Phil Chambers

November 26th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Phil Chambers, memory expert, speed reader, and mind mapping champion. Many …

Where marketing meets operational excellence, magic happens

November 11th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Anthony Tattum of Big Cat Agency. Anthony is here to discuss the importance of aligning your marketing efforts with your operational efforts, as …

How to smash it on Twitter - local business lessons from a Morris Dancer!

October 28th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Graydon Radford, an enigma who is a former NHS nurse and is now a part of the Shrewsbury Morris Dancing group. Graydon is here to detail his …

Niamh Kelly - What employers need to know in this time of change

September 25th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Niamh Kelly, a Human Resources executive with 25 years of experience in employment relations at the highest level in the corporate, public, and …

How to grow your business by tendering for bigger jobs...

September 9th, 2020


Welcome to the 30th episode of Saturday Strategy! On today’s episode, host Johnny Themans welcomes guest Scott Brown, CEO of EiB Group Ltd., to discuss bidding for large contracts and the main opportunities they provide …

Essential listening if you own commercial property

August 27th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Jason Batty, founder of HJR Tax, to discuss a special tax savings opportunity valued at an average of £25,000 for people who have commercial …

How to go from one-man-band to business owner with Geordie Wardman

August 7th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Geordie Wardman, serial entrepreneur and founder of Onestop Devshop, a software development company. Geordie is here to offer insight on scaling …

How to put your best foot forward and present the best version of yourself with Lucy Key

July 15th, 2020


On this episode of Saturday Strategy, host Johnny Themans welcomes guest Lucy Key, Owner and Performance Director at Performing Perfectly, to speak about communication and how performance and business are connected. To …

How to be super engaging online when using video

July 9th, 2020


In this weeks episode, we are joined by presentation and pitching expert Michael Trigg as he guides us through how we can implement effective changes to improve our overall presentation skills. He discusses the …

Time to freshen up your homepage with Robert Elding

July 4th, 2020


This week we are joined by marketing expert Robert Elding who guides us through how we can take a new look at our business website to freshen up our …

Direct mail - A fundamental component of our business marketing strategies

June 24th, 2020


Marketing expert Hannah Montgomery joins us this week to guide us through the advantages of developing an effective direct mail strategy and ensuring that we implement it as a vital part of our wider marketing plan. She …

Mickey Bushell, Paralympic gold medal winner - "Work with what you've got..."

June 18th, 2020


Mickey Bushell (MBE) is a truly inspirational local athlete from Shropshire who has competed at five world championships, five European championships …

Tips on how to stay positive during lockdown

June 11th, 2020


Jason Green is a health and wellbeing specialist who's High Performance Program focuses on implementing high performance habits that help business …

How to attract young talent to your business

June 3rd, 2020


Our guest today, Jemma Redden, is one of the key founders of Access Generation, a social enterprise that encourages businesses to employ young people by empowering employers to attract the next generation. In this show- …

Keep calm, stay in control during Lockdown and beyond

May 27th, 2020


Following a successful career in education and working in supportive roles with a whole host of different people, Maggie Everett set up her …

Sympathetic selling during Lockdown

May 20th, 2020


In our 20th Saturday Strategy episode - Sarah Bishop - long serving recruitment specialist and sales guru - provides her expertise on how we can best communicate with our customers throughout the Lockdown period and how …

Help during Lockdown - understanding loss and grief

May 13th, 2020


Lisa Richards is a trained Grief Recovery Specialist & Mental Health First Aider based in Shrewsbury Shropshire. She is part of a growing network of specialists managed & licensed by Grief Recovery UK set up …

Life after lockdown with Denise Waite

May 6th, 2020


Denise is an award-winning HR professional who provides local, pragmatic and affordable HR advice, support and services to SMEs.

In this show- she shares her ideas on how we can adapt to life after lockdown. She talks …

Sophie Thomas - Build trust and authentic business relationships

April 29th, 2020


Sophie Thomas is an experienced marketer with a history of working in technology and SaaS industry sectors. She is motivated by creating marketing …

Time to refocus on our local businesses - Interview from BBC Radio Shropshire

April 27th, 2020


Interview with Sally Themans on BBC Radio Shropshire. Talking about the Let's Get Local campaign to support our local economy. 

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Alex Lowe's 6-T System for effective online marketing

April 22nd, 2020


Alex Lowe is an automated marketing expert. Following 10 years experience in the digital marketing industry, Alex has become a specialist in creating …

Taking a look at Public Relations with Carl Jones

April 15th, 2020


Carl Jones is an award-winning journalist who now divides his time between PR, media consultancy, magazine editing, hosting radio and TV shows and …

Teresa Heath-Wareing's Lockdown Marketing Action-plan

April 15th, 2020


Teresa is an international Keynote speaker who works with Directors/Senior Managers of small to medium size businesses to ensure their Marketing …

Time to take another look at how you are using LinkedIn

April 8th, 2020


Ian Preston is a LinkedIn expert who helps businesses increase their bottom line by using LinkedIn effectively to generate more opportunities. In this show, he shares his expertise on how LinkedIn can be used …

How to run a business remotely

April 8th, 2020


Scott’s business, DCS Digital, is a design company specialising in design, software development, systems integration and automation. Having run a …

Connecting through the Lockdown

April 2nd, 2020


As a former actor and LinkedIn evangelist, Jill really understands people and the importance of establishing meaningful online connections during the …

Decoding COVID19 Government support measures for your business

March 21st, 2020


Lloyd is our accountant here at Good2Great, has three offices in the West Midlands who support 450 small businesses locally. He is part of the TaxAssist Network who work with over 60,000 small businesses nationwide.

In …

Good2Great High Street Support and Response to COVID19

March 20th, 2020


Interview with Sally from Good2Great on Radio Shropshire on 19th March 2020

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Grow your business with effective networking

March 11th, 2020


This is a must-listen for all business owners who already network and want to be better, who have tried and abandoned it as a strategy and for those yet to dip their toe in the water of networking. Michele Ibbs (AKA “

Helen Culshaw - How to get more from your digital marketing efforts

February 25th, 2020


If you have any internet marketing presence, then there are gems in this episode to help you get more from your efforts. Helen Culshaw, owner of …

How to and why to create killer content in your marketing

February 12th, 2020


An introduction to content marketing:

What it is, how to do it and why it matters...

Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so …

Gemma Hallett - How to be Generation-Z friendly

January 30th, 2020


If your target market is under 25, if you want to recruit people under 25 or if you just want to start to learn how your business is going to have to adapt.
In this episode we think about how to ensure we are relevant …

Finding the right people to help my business scale

January 18th, 2020


Sarah Bishop - long serving recruitment specialist and owner of RecruitRecruit - provides guidance and tips to help us business owners to be more effective recruiters by answering the question, "ow do I scale the people …

Apprenticeships & training for your small company

January 11th, 2020


Sam Shaw from SBC Training helps us to understand the ups and downs of employing apprentices and what benefits there are for small companies.

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Alternative media for your marketing content

January 4th, 2020


Seasoned broadcast professional, Nick Margerrison, shares his insights into how to create great marketing content using the spoken word.

Right from the basic concept of what a Podcast actually is, through to how and why …

Branding is more than a logo

December 14th, 2019


In this show we talk Branding with Tristan King of Voodoo Design

Tristan has over three decades experience – helping companies give the right impression via the fields of graphics, publishing, advertising, marketing, …

Perception & stress - business owners survival tips

December 7th, 2019


In this show Dominic Borsberry a Conditioning Neuroscientist and Trainer at Me myself and Mind discusses perception and stress with podcast host Johnny.

Dominic provides simple steps that we can all take and practice at …

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