This podcast series is intended to be a light and fun way to talk about a serious subject: selling.

Buyer behavior has changed dramatically over the last several years, and salespeople have failed to change with the times. Our commitment is to help organizations "bridge the gap"​ in their sales force execution. To do that, we focus on the improvement of sales and service organizations by creating and delivering competency and skill development programs and processes.

This podcast series will delve into fine beers and remove fears in the hearts and minds of those who sell.