Cover art for podcast sALES with ASLAN®

sALES with ASLAN®

37 EpisodesProduced by ASLAN Training and DevelopmentWebsite

This podcast series is intended to be a light and fun way to talk about a serious subject: selling. Buyer behavior has changed dramatically over the last several years, and salespeople have failed to change with the times. Our commitment is to help organizations "bridge the gap"​ in their sales forc… read more

21:41

Ep. 8 – Simplify The Complicated for Your Customers

Tom Stanfill joins us this week to discuss how to make it easier for our customers to understand our solutions and methodology.  We can do this through the use of references, word pictures, and by telling stories.  If what you are selling sounds too complicated, your customer is less likely to buy. If you would like to learn more on this topic read our blog by Tom called The Art of Simplicity: What Does It Take to Sell a Complex Idea? #salesstrategy #salestips #salestraining

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