We discuss in this episode the importance of a CRM system, why you need one and how to get your team to be engaged on it.
Listener Question: Lena from Krakow Poland "We have heavily invested in Salesforce for our CRM - we bought it, hired trainers, done coaching - but still I am struggling to get our team to use our CRM.
Recommended Book: The Ultimate CRM Guide by John Freeland
Lightening Round: Top 10 reasons you should use a Customer Relationship Management System
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