Cover art for podcast Sales Is King

Sales Is King

140 EpisodesProduced by Dan Sixsmith Website

Sales reps are facing a crossroads. The Zoom Economy has empowered buyers and forced sales reps to change the way they sell. The choice is simple: evolve and thrive or cling to the past and struggle. This podcast delivers the high impact content that sales execs need to consistently crush their numb… read more


Episode 81: Mastering Multi-Channel Connections

Where is the best path to connect with your prospects or customers? Via phone? email? text? Video email? Video text? Linkedin? Twitter? Facebook? Instagram? Snapchat, maybe? The answer is: all of the above and it's on you to find in which channel or channels your prospects like to hang out! Today's digital selling approach gives you more opportunity than ever to learn about your prospects and to develop an e-relationship based on what you learn about them. 

Dan describes the 4 keys for multi-channel connection mastery:

1. Creating Engaging and Interesting Social Profiles which includes producing original content

2. Conducting detailed research on your prospect and customer targets across all channels

3. Delivering a 'diversified portfolio' approach to prospecting

4. Consistently executing this approach EVERY DAY

Grab your boombox and turn this episode up LOUD :) 🎙

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