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Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'

In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.

Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your business is a good idea - even when everyone is lying to you.

It's also compulsory reading for S4F course participants, and everyone who takes the course gets a copy included.

In our chat, Rob explains... 

  • how to talk to customers and come up with a viable product idea
  • how to close your first sale
  • how to get people to talk to you in the first place

... and much more, including listener questions.

You can find Rob at and get the book here.

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