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Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more

41:16

Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

This week, your host Louis is talking to sales expert Brendan McAdams.

Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs live trainings on how to get better at sales.

In this episode, we talk about…

 - ... how did Brendan make the first sales for Expertscape?

 - ... what qualities does a founder need to become “good enough” at sales?

 - ... how has sales changed over the past few decades?

… and much, much more!

You can find Brendan on Twitter.

And don’t forget to check out the totally free fundamentals of sales course at SalesForFounders.com

--- Send in a voice message: https://anchor.fm/sales-for-founders/message
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