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Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.

Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects.

A few months ago, Frank started work on a new business, Finalytic. And he's already grown it to 5 figures in MRR by doing outbound sales.

In today's episode, we'll dive into...

  • how Frank made Finalytic's first sales (and came up with the idea)
  • how he's handling sales in an industry devastated by the COVID-19 pandemic
  • how Frank launched yet another SaaS tool, and grew it from nothing to $2k+ MRR in less than a week

... and much more!

You can find Frank on LinkedIn - or shoot him an email at

And don't forget - you get 50% off of your very own account with discount code "S4F".

Finally, make sure to head over to and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.

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