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Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


SaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindr

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business.

We're talking SaaS sales today, and particularly about:

... early-stage sales,

... the challenges of onboarding,

... how to think about product adoption and engagement,

... and buyer psychology.

You're sure to hear some familiar patterns in this episode, along with a few ideas on how to compress the sales onboarding process.

And please feel free to ask us a question that we can tackle in an upcoming podcast, or say hi to us over on Twitter at @louisnicholls_ and @brendanmcadams.

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