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Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.

Baird is a founder of two bootstrapped SaaS businesses: and Zubtitle.

We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years.


  • a real, inside look at what it took to make Wavve's first, tenth, and 50th sale
  • why most cold outreach fails, and how to make sure yours works
  • when (and how) to transition from outbound sales to inbound marketing

... and much more!

You can find Baird on Twitter at @BairdHall - or check out some of his amazing writing on entrepreneurship, sales and marketing at Lofi Ventures.

Finally, make sure to head over to and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.

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