Cover art for podcast Sales For Founders

Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.

Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 employees and millions of dollars in revenue, finding the first 100 customers for Dentally wasn't easy.

In today's episode, we'll dive into...

  • how Dentally found their first customers
  • how they struggled with - and overcame - slow initial growth to make it to where they are today
  • and how they’re handling sales during the COVID19 pandemic - when all of their customers’ businesses as closed!

If you have a question for Nick, reach him at nick[at]dentallyDOTco

Nick's favourite source of sales tips for founders with $10k MRR+ is over at the excellent Close blog

But check out our recent episode with Close team-member and sales specialist James Urie first!


Finally, make sure to head over to and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.

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