Cover art for podcast Sales For Founders

Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of

This week, your host Louis Nicholls sits down with Andrew Askins. 

Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products.

In a new format for the show, Andrew will walk us through his sales journey - from a failed startup attempt to a successful digital agency doing over $50k in monthly revenue.

If you’ve ever considered consulting, freelancing or even setting up your own agency, this episode is packed with great advice. We talk about cold emails, productising client qualification, and how the sales process has changed over time - from outbound to a more reliable, inbound approach.

You can find Andrew on Twitter, and don't forget to check out the Krit blog for some super useful insights into early stage product development. 

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