Cover art for podcast Sales For Founders

Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more


Sales chat #1: Is sales sleazy? — with cohost Brendan McAdams

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

Louis is back behind the mic for another season of Sales for Founders...

... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!

We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep dive exploring a specific sales topic founders struggle with (and how to do it better).

This week we're starting at the beginning and talking about why founders don't like doing sales. Is it fear? Lack of skill? Or are you in such a bad sales mindset that you think all sales is sleazy?

We get to the bottom of it in today's episode.

Say hi to us (or ask a question) over on Twitter at @louisnicholls_ and @brendanmcadams

Thanks for listening!

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