Cover art for podcast Sales For Founders

Sales For Founders

29 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more

29 Episodes | 2019 - 2021

Getting a deal with Uber, and then another, and another with Daniel Zarick of Arrows

June 29th, 2021

49:23

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

Today, Brendan is speaking with Daniel …

Hey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of Tuple

June 24th, 2021

30:16

We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder.


 In this quick and lively …

Sales Chat #4 - Optimizing that first sales call

June 17th, 2021

49:36

Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!)


Now what do you do?


Plenty, actually. And a lot of it is simple, fundamental, easy, and …

Sales Chat #3: Brendan and Louis get into how to prepare for an important first sales call

May 27th, 2021

30:33

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.


First impressions can make all the difference, and that's especially true when it comes to the first important …

SaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindr

May 19th, 2021

46:55

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a …

Sales Chat #2: Why's a sales process so important? — with cohost Brendan McAdams

May 6th, 2021

27:13

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

Louis is back behind the mic for another season of Sales for Founders...


... and this time he's joined by a …

Sales chat #1: Is sales sleazy? — with cohost Brendan McAdams

April 22nd, 2021

43:12

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.


Louis is back behind the mic for another season of Sales for Founders...

... and this time he's joined by a …

Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape

December 14th, 2020

41:16

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

This week, your host Louis is talking to sales expert Brendan McAdams.

Brendan is the cofounder of Expertscape. …

3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA

August 14th, 2020

57:44

In this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman.


Alex has decades …

Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!

July 5th, 2020

35:23

In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session!


From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

May 27th, 2020

52:17

In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.

Nick and his cofounder James …

Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

May 15th, 2020

59:16

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.

How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

May 1st, 2020

48:04

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.

Baird is a founder of two bootstrapped SaaS …

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian

November 29th, 2019

51:19

Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, …

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon

November 18th, 2019

27:18

This week I'm releasing a test episode for a new, shorter format of episodes - office hours.

For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon

If all goes …

Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com

November 9th, 2019

57:20

This week, your host Louis Nicholls sits down with Andrew Askins. 

Andrew is the cofounder and CEO of Krit - a technical agency that helps …

Sales tips from a successful, full-time salesperson - with James Urie, Close.com

October 30th, 2019

44:55

This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a …

What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine

October 23rd, 2019

45:33

In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason.

Nat is the founder of Growth Machine and cofounder …

How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'

September 25th, 2019

53:22

In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.

How to write cold emails that get results! - with Laura Lopuch

September 19th, 2019

51:24

We kick season 2 of the Sales for Founders podcast off with a bang!

Your host, Louis Nicholls, sits down with expert conversion copywriter and email …

1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen

August 12th, 2019

53:20

This week, Louis interviews serial founder Jeremy Thiessen.

Jeremy has a golden rule for entrepreneurship after some bad luck with his first …

Live S4F Office Hours #1: Gabriel Perez from Peerfeedback.io

July 12th, 2019

36:36

This week we shake things up on the podcast!

Instead of an interview, we spontaneously recorded one of the office hours sessions with a founder who is currently taking the Sales for Founders course.

Listen along as …

Would a referral program work for your business? - with Manuel Frigerio of ReferralHero

June 26th, 2019

55:38

This week, Louis interviews friend of the show Manuel Frigerio, founder of ReferralHero.

Manuel bootstrapped ReferralHero, a referral marketing platform, to about $20k MRR. And on the show he shares...

- How he found …

How to grow faster by doing things that don't scale - with Corey Haines of Baremetrics

June 14th, 2019

48:06

This week, your host Louis Nicholls interviews Corey Haines, head of growth at Baremetrics.

Corey switches between sales and marketing every day. So …

Bonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest Capital

June 3rd, 2019

50:50

This week we've delivered a special bonus episode with a slightly different focus than normal.

Inspired by Justin Jackson's article on 'the myth of …

How to close 7-figure deals as a technical founder with no sales experience - with Stephanie Hurlburt of Binomial.info

May 15th, 2019

1:05:04

This week, your host Louis Nicholls interviews Stephanie Hurlburt, cofounder of Binomial.info. 

We go in depth on learning sales as a technical …

Taking a productised service from 0 to $10k MR in a few short months (plus, copywriting tips!) - with Dani Mancini of Scribly.io

May 7th, 2019

55:17

This week, your host Louis Nicholls interviews Dani Mancini.

Dani is an expert copywriter and the solo founder of Scribly.io - a productised …

How to close your first deals and do follow-ups properly - with Mark Fershteyn of Recapped.io

April 25th, 2019

38:57

This week I interview Mark Fershteyn, founder of Recapped.io .

Mark has years of sales experience are recently founded his own SaaS company - helping …

Bootstrapping to a 6-figure business by aligning yourself with the customer - with Lynne Tye of Key:Values

April 15th, 2019

52:40

Lynne Tye, founder of KeyValues.com shares how she learned sales on the job - and grew her project into a profitable 6-figure business helping developers find engineering teams that share their values.

You can find …

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