Sales For Founders

10 EpisodesProduced by Louis NichollsWebsite

Learn to sell, find your first paying customers and grow a successful business.An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their … read more

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How to write cold emails that get results! - with Laura Lopuch

September 19th, 2019


We kick season 2 of the Sales for Founders podcast off with a bang!

Your host, Louis Nicholls, sits down with expert conversion copywriter and email …

1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen

August 12th, 2019


This week, Louis interviews serial founder Jeremy Thiessen.

Jeremy has a golden rule for entrepreneurship after some bad luck with his first …

Live S4F Office Hours #1: Gabriel Perez from

July 12th, 2019


This week we shake things up on the podcast!

Instead of an interview, we spontaneously recorded one of the office hours sessions with a founder who is currently taking the Sales for Founders course.

Listen along as …

Would a referral program work for your business? - with Manuel Frigerio of ReferralHero

June 26th, 2019


This week, Louis interviews friend of the show Manuel Frigerio, founder of ReferralHero.

Manuel bootstrapped ReferralHero, a referral marketing platform, to about $20k MRR. And on the show he shares...

- How he found …

How to grow faster by doing things that don't scale - with Corey Haines of Baremetrics

June 14th, 2019


This week, your host Louis Nicholls interviews Corey Haines, head of growth at Baremetrics.

Corey switches between sales and marketing every day. So …

Bonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest Capital

June 3rd, 2019


This week we've delivered a special bonus episode with a slightly different focus than normal.

Inspired by Justin Jackson's article on 'the myth of …

How to close 7-figure deals as a technical founder with no sales experience - with Stephanie Hurlburt of

May 15th, 2019


This week, your host Louis Nicholls interviews Stephanie Hurlburt, cofounder of 

We go in depth on learning sales as a technical …

Taking a productised service from 0 to $10k MR in a few short months (plus, copywriting tips!) - with Dani Mancini of

May 7th, 2019


This week, your host Louis Nicholls interviews Dani Mancini.

Dani is an expert copywriter and the solo founder of - a productised …

How to close your first deals and do follow-ups properly - with Mark Fershteyn of

April 25th, 2019


This week I interview Mark Fershteyn, founder of .

Mark has years of sales experience are recently founded his own SaaS company - helping …

Bootstrapping to a 6-figure business by aligning yourself with the customer - with Lynne Tye of Key:Values

April 15th, 2019


Lynne Tye, founder of shares how she learned sales on the job - and grew her project into a profitable 6-figure business helping developers find engineering teams that share their values.

You can find …

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