Cover art for podcast Sales Strategy & Enablement by Revenue.io

Sales Strategy & Enablement by Revenue.io

1333 EpisodesProduced by Revenue.ioWebsite

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, hosts Howard Brown and Alastair Woolcock deliver inspiring conversations with the world’s greatest sales leaders about sales engagement strateg… read more

39:38

800: Radical Sales Differentiation and Value, with Bill Cates

Bill Cates (author of "Radical Relevance") and I talk about what is means to be radically relevant in order to cut through the noise and grab a buyer's attention. I always enjoy talking with Bill. He’s a straight talker. And I really enjoy his emphasis on how sellers need to get out of their own heads about what differentiation is and what value is. Because if your buyer doesn’t think you’re differentiated and doesn’t believe your “value” to be valuable. Then, it’s not, is it? We’re also going to dive into a handful of Bill’s 17 Rules for Relevance and how use these to be critically compelling to get buyers moving and keep them moving.


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Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy

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