With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, hosts Howard Brown and Alastair Woolcock deliver inspiring conversations with the world’s greatest sales leaders about sales engagement strateg… read more
Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I talk about why he believes that modern B2B buyers don’t like being sold to any longer. And why B2B buyers' tolerance for cold solicitations is completely gone. We dive into why buyers, rather than being ambushed, now want to be educated, guided and advised by someone they perceive as a subject matter expert to help them make informed purchasing decisions. We dig into how sellers need to adjust their selling process to reflect their buyers' buying process. Then Peter and I dive into the 10 steps in his Smarketing Buyer Focused Sales Funnel.
Connect with Andy: LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com
Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com
Explore the ringDNA Podcast Universe:
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connectingFind new listeners
Understand your audience
Engage your fanbase
Make money