Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web.
How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated landscape.
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