Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
Imagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes to them and prescribes a solution to their problem. Sounds magical, but is it realistic for B2B companies?
Lindsey Groepper sits down with Ari Kahn, the CEO of Bridgeline Digital, to discuss all things B2B eCommerce. In this episode, you’ll learn why having an “If you build it, they will come mentality” will ultimately lead you to a slow eCommerce demise and why it's time to fundamentally shift the cultural relationship between a B2B vendor and its customer.
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