Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne, CEO at BLASTmedia, the only PR firm dedicated to B2B SaaS.
BLASTmedia has a proven track record of proving media relations and thought leadership campaigns are successful tactics for clients, but PR continues to be a polarizing topic.
Tune in and listen to two PR pros use their experience to debunk or support common PR statements, including ROI, the value of press releases and the state of media relationships.
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