Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers.
When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to hear more of Jon’s insights.
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