SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
Who Owns SaaS CX with Helen Yu, Tigon Advisory
In this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu, CEO and Founder at Tigon Advisory. Last year threw customer experience expectations for a loop, and companies wanting to win in 2021 have to adapt their CX to match. But what does success look like now?
Listen as Helen shares the new drivers of customer experience and who in your company should ultimately own CX.
- Connect with Helen: https://www.linkedin.com/in/tigonhyu/
- Learn more about Tigon Advisory: https://tigonadvisory.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
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