Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies.
Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp.
What are the challenges to making this kind of change in our organizations? And what stops us from rocking the boat a bit in these situations?
Listen in as Carilu shares some of the challenges facing CMOs today in B2B SaaS companies.
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