SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno
In this episode of SaaS Half Full, we talk with Norman Guadagno, CMO at Acoustic, an independent marketing cloud platform.
In the midst of the pandemic’s disruptions to SaaS marketing, a new CEO joined Acoustic, bringing to Norman the opportunity to efficiently communicate his marketing team’s goals and his personal views as CMO.
Listen as Norman shares his perspective on how marketing executives should navigate the first 30 days with a new CEO and how to approach marketing when your views on the topic differ.
- Connect with Norman: https://www.linkedin.com/in/normanguadagno/
- Learn more about Acoustic: https://acoustic.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
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