Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, we talk with Kate Bullis, Co-founder and Managing Partner at SEBA International, an executive search firm specializing in placing CMO roles.
In the state of the current economy, how has executive search been affected? Kate analyzed data from more than 20 search firms — including her own — and uncovered a surprisingly positive outlook.
Listen as Kate shares her findings, including where companies often fall short in executive search efforts, the tech CMO’s changing role and the brands she believes are winning during the economic downturn.
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